John Varvatos

World Trade Center, NYC


For its plush new outpost in the World Trade Center (aka The Oculus), the Varvatos retail design team looked to Essential Communications to bring a sound system finely tuned to match the brand’s rock ’n’ roll aesthetic. To match the vibe created by the store’s collection of rare vintage memorabilia with a system that not only brought sonic punch but also visual enticement, Essential Communications refurbished vintage loudspeakers selected by Varvatos. The cabinets were modified to meet modern safety standards and now hang amidst the period-specific light fixtures to create a cohesive experience of Varvatos’ particular blend of retro luxe.

The Oculus structure at the World Trade Center
JV Interior 2 @ Oculus WTC
JV Interior 1 @ Oculus WTC
JV Interior 2 @ Oculus WTC
JV Interior 2 @ Oculus WTC

© 2020 by Essential Communications. Proudly created with

  • Facebook Social Icon
  • LinkedIn Social Icon